CALI Campaign

CALI is a brand focused on apparel, skateboards, and snowboards. The idea behind this logo came to me when visiting shiny LA, California where I went on vacation! Everything in LA inspired me - and my imagination extended further than it was. I would love to introduce this bright CALI logo and highlight only light shades to represent the summertime colors. This logo is also used for advertising and packaging. 

Spec Work